The beauty and excitement of SUP is that it is a sport for everyone of all ages. You don’t need top skills or to perform at the most advanced level. It is the weekend warriors, the people that want to play on the water with their friends and family that will continue to drive this sport and who will be the one’s that carry us into the next phase of SUP. We want to inspire people to get into paddle boarding and to “Live the Tiki Life”. We hope that our SUP marketing campaigns can play a small part in getting millions of people onto the water. We are an international company with representation in 70 countries so our catalogues and web sites are inviting you to see the world via paddle boarding.